How to Launch a Perfume Line? Complete Guide & Expert Tips
Have you dreamed of creating your own perfume line for your own brand? While the fragrance industry is booming at $54.52 billion in 2023 (Grand View Research), breaking into this competitive market requires more than just passion – it demands smart strategy and careful planning. Yes, independent brands are making waves, but success stories don’t happen by accident. For every thriving perfume brand, dozens fail due to common pitfalls: underestimating costs, overlooking regulations, or misreading market demands. At Source of Beauty (SOB), we’ve guided entrepreneurs through successful fragrance launches since 1996. We’ve seen what works – and more importantly, what doesn’t. This