Each year, industry leading fragrance manufacturers discontinue hundreds of perfumes, both new and old. Informing your customers that their favorite scent is no longer available can be a disappointing experience—for both you and them. Even if the discontinuation is beyond your control, your customers will still want to find their beloved fragrance.

Fortunately, there are ways to bring back discontinued perfumes and rekindle that connection with your customers.

In this article, we’ll explore the reasons why manufacturers discontinue perfumes and provide actionable steps to help you bring back discontinued fragrances for your customers. Let’s dive in!

Why Does a Perfume Line Get Discontinued?

People often wonder why a perfume line no longer exists. Usually, this is because of myriad reasons, such as declining sales, brand strategy, and packaging changes. Here’s a breakdown of why it happens so you can explain to your customers:

Demand for a Fragrance Reduces, and Sales Decline

Fact.MR predicts that global sales of perfumes will surpass $69.7 billion by 2032. When new fragrances enter the market, some existing scents may become less desirable. Demand can drop due to seasonal changes or the ever-changing fragrance market. So, a company may experience reduced sales that don’t match the overhead costs.

Remember, the fragrance industry is profit-oriented. When manufacturers conclude that a fragrance isn’t profitable, they discontinue it. Of course, your customers might not agree with this. However, just like you, manufacturers make business decisions to stay afloat.

Difficulty in Recreating the Fragrance

Another reason perfumes are discontinued is that the manufacturing process becomes complicated. For instance, creating the exact scent might only be possible when key ingredients are available or accessible. Manufacturers may discontinue a perfume line when its manufacturing process is complicated or costly.

Regulatory Changes

Changes in cosmetic regulations are another prevalent cause of discontinued perfumes. Like every cosmetic product, perfumes’ formulas and ingredients must undergo regulatory updates. However, if an update attracts unfavorable cost implications, a manufacturer may prefer to discontinue the scent. After all, creating great scents is still a business enterprise, and manufacturers must prioritize profit.

Change in Business Ownership

Changes in business ownership may result in a fragrance being phased out of the market. This usually occurs when the new owner explores a new fragrance line to reflect the new ownership. Manufacturers may also refresh their product options to increase their appeal. In such cases, older fragrances are more likely to be discontinued.

Why Should You Consider Bringing Back a Discontinued Perfume?

Perfumes that fail to remain commercially successful or become outdated will be discontinued. So, it’s only natural to wonder why you should bring back a discontinued fragrance. Here are two reasons why you can.

Increased Customer Demand

While a perfume line might have struggled initially, it might become sought-after later. For instance, a perfume may have recorded high sales in your city but struggled globally. While the manufacturer cannot afford to continue producing it, you might consider recreating it for your city. This way, you can leverage the high demand and still make a profit.

Vintage Line

If you’re trying to create a vintage line of older perfumes, you might discover that some have yet to be discontinued. At this stage, you’d need to recreate the discontinued scents to create your vintage line successfully.

How Do You Bring Back Discontinued Perfumes with Your Private Label?

There are a few ways to get around an actively discontinued perfume while keeping your customers happy.

Option 1: Check with the Original Manufacturer

Unless you’ve got insider info on a manufacturer, it’s impossible to know why they discontinued. So, if you want to bring back a discontinued perfume, you can speak to the manufacturer about it. For instance, if they discontinued due to reduced sales, you could pitch your extensive customer line. If your retail business has interested customers, that might convince the manufacturer to restart the fragrance line. However, remember that they might be unable to restart the line in most cases. Regardless, they suggest similar scents that your customers might find exciting.

Option 2: Do Some Online Perfume Research

If the manufacturer isn’t willing to recreate the perfume, you can consider checking online for the fragrance. There are numerous websites dedicated to maintaining a website of discontinued fragrances. Who knows, you might just find your fragrance there. There are also blogs and forums where other businesses and perfume lovers discuss discontinued perfumes. You might even find other companies interested in the same perfume line. If you are lucky enough, they might already have a solution that makes your job easier. This can help you find similar scents that your customers might find satisfactory.

Option 3: Create a Private Label

If options 1 and 2 don’t work, creating a private label is your best bet to bring back a discontinued perfume. A private label is a perfume manufactured by a company but sold under a different name. Contact a private label manufacturer to recreate it as your business private label perfume. This way, you can restart the product line and satisfy your customers’ needs.

However, a private label manufacturer with knowledge and expertise is required to achieve this. This is because recreating a fragrance is a challenging task. They must research the fragrance beyond its marketing description and then break down the notes to recreate it.

Work with Industry Top Private Label Perfume Manufacturer

Luckily for you, at Source of Beauty Fragrance, you’ve got the perfect fit for your business. We offer businesses scent recreation support, including slight modifications to suit market needs. Our wholesale perfume concentration includes eau de cologne, eau de toilette, eau de parfum, Parfum, and fraiche. We allow our dealers to customize their private line with these fragrance options. Our factory’s dedicated team understands your needs and surpasses your expectations.

With over 28 years in the perfume industry, SOB houses a team of leading specialists. Our expert fragrance manufacturer team has over 20 years of experience in the perfume industry. We invest heavily in R&D, which accounts for 5% of our sales. We take this knowledge to our advanced laboratory facilities and instruments to begin expert analysis and testing. That way, we can consistently deliver high-quality products.

Our custom fragrances come in 35ml, 50ml, 88ml, 100ml, 150ml, and 200ml sizes. These sizes allow you to test customers’ receptiveness to the fragrances before purchasing your private-label perfume. You should know that we are also particular about your fragrance materials. Source of Beauty selects raw materials from top fragrance suppliers like Robertson and Givaudan. We Customize Your Perfume Products with Source of Beautyalso only use food-grade alcohol derived from corn, processed by ageing and freezing.

Customize Your Perfume Products with Source of Beauty

• Our expert team begins by working with you to understand your market preferences for your perfume line.
• At this point, SOB perfumers undertake in-depth research to create a unique fragrance formula for reproducing similar fragrance notes.Fpri
• Our designers can also create personal packaging that aligns with your private perfume label.
• We produce and deliver your product as soon as the details about the formula and packaging are final.

You didn’t think SOB’s services stopped at the delivery point, did you? We have top-notch after-sales support. This is to help retailers and dealers deal with pesky after-production details. We also take constructive feedback to help future designs meet designated expectations.

Our customization process for your discontinued perfume is easy and meticulous. We also have a wide array of excellent pre-existing formulas that you can opt for.

Our manufacturing process does not end at the fragrance discovery phase. We also offer unique options for your perfume line. You can always select from various bottles, sprayers, logo designs, packaging, and bottle caps!

Source of Beauty products have been selling to more than 90 countries in the globe. Therefore, our professional perfume designers can provide expert and efficient marketing tips and support to great sales for your private label perfume business. All to ensure great ROIs on your private-label perfume. You would be surprised to note that we offer marketing solutions for your private perfume label. From stock photography sample vials to e-commerce websites, we can provide various promotional services.

We have a significant 30% global market share in South America, Africa, the Middle East and the United States. Partner with souce of beauty, you can become one of our private-label dealers.

Conclusion: Recreate Discontinued Scents

Recreating discontinued fragrances requires a private label manufacturer with an artistic vision. However, it’s not just about the ingredients or formula. You must also consider the package design, production delivery, and manufacturing process. As such, only a private label manufacturer with a streamlined customization process from conception to delivery will do the trick.

So, are you ready to start your own perfume line or bring back discontinued perfumes for your business? Contact our dedicated team to discuss your fragrance business needs and get started.

FAQs

Do Discontinued Perfumes Ever Come Back?

This is very unlikely. Manufacturers usually discontinue perfumes because they’re no longer commercially viable and demand is low. Customers also get accustomed to a new scent, so it may be unnecessary for the manufacturer to return them. However, some manufacturers bring back discontinued scents in their vintage line.

Can You Buy Discontinued Fragrances from Their Manufacturers and Re-release Them?

This might be impossible, especially when the perfume was discontinued for regulatory reasons. Consider promoting similar scents to your customers. If they prefer discontinued perfume, you can recreate a product similar to a private label perfume.

Is There a Difference Between Marketing Description and the Fragrance Formula?

Yes, there’s a significant difference between the bottle labelling and the actual ingredient of a fragrance. Usually, bottle labeling is a marketing description that does not accurately describe a perfume’s ingredients. For instance, blackberries on a perfume label don’t mean a blackberry was blended. Instead, it means that the smell has been recreated. So, getting the key ingredient list doesn’t mean you can recreate the fragrance.