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ToggleReed diffusers are a relatively new phenomenon used by homeowners and businesses to infuse a space with a fragrance, enhancing the ambiance and the smell.
A reed diffuser consists of a vessel containing fragrance oil and thin sticks made from rattan reeds. The sticks soak up the fragrant oils, dispersing the scent in the immediate environment through evaporation. The rattan sticks absorb the perfume by capillary action and diffuse it continuously.
Reed diffusers have the ability to provide a constant aroma in homes, offices, and public areas that need to smell good, such as bathrooms and foyers.
Using reed diffusers is a safe and natural process to enhance your atmosphere with scent. They don’t involve harmful aerosols, burning candles, or incents. The flame from a candle can easily set the immediate environment alight and the smoke from incents can be harmful for people with lung or breathing problems. Also, reed diffusers leave no wax or ash behind, making them a safe alternative to scented candles and incents.
According to Market Data Forecast, the popularity of reed diffusers has been steadily increasing over the past five years and is expected to keep growing in the next decade.
Since the popularity of reed diffusers shows no sign of decline, we have compiled a list of the top 10 reed diffuser manufacturers that supply to businesses that want to include reed diffusers in their inventory.
Source of Beauty (SOB)
Based in: Yiwu, Zhejiang, China
Founded in: 1996
Source of Beauty (SOB) is an industry-leading private-label perfume manufacturer and wholesale supplier of bespoke perfumes, perfume kits, scented candles, and reed diffusers.
We manufacture wholesale reed diffusers for businesses looking for high-quality essential oil-based fragrance solutions. Our reed diffusers offer a natural, flame-free fragrance solution that creates a subtle, tranquil effect in homes and public spaces.
As with all our fragrance products, we use the finest essential oils and materials for our reed diffusers, creating a range of scents for clients to choose from. You can order directly from our line of bespoke reed diffusers, or make use of our private labeling services to create your own line of reed diffusers.
Our private label and customized reed diffusers are purpose-made to meet the needs of retailers, and B2B clients. Our customization options include a range of scents, packaging options, and bottles in different shapes.
SOB creates products that businesses can add to their existing aromatherapy products, to attract modern consumers who favor aromatherapy products. SOB caters to businesses of all sizes and offers flexible manufacturing and wholesale services at affordable prices.

Odoro
Based: Vilnius, Lithuania
Founded in: 2008
Odoro is a mid-sized manufacturer and supplier of reed diffusers, room sprays, scented candles, and other scented products. All their products are handmade in Lithuania using the highest quality materials. The fragrances they use in their products are sourced from selected fragrance houses in France and Germany.
Odoro offers three main services:
- Odoro Home Fragrance Collections – Their own branded line of home fragrance products.
- Private Label / OEM Production – Manufacturing unlabeled or customized fragrance products for businesses. This service includes ideation, logo creation, and packaging.
- Brand Development – Expanding and promoting the Odoro brand, which has gained popularity among clients.
Odoro provides scent marketing services for leading companies in the Baltic States. The company provides ambient scenting services for retail, scented solutions for advertisement, and niche perfumes and reed diffusers.
Odoro has implemented more than 80 private label projects and branded Odoro collections and can produce unlabeled items or customize the final product for your commercial use.
Odoro stocks a broad palette of fragrances and adds a few new trendy ones every year.

Bougie et Senteur
Based: Grasse, France
Founded in: 2001
Bougie et Senteur has been manufacturing scented candles for major brands for over 20 years. Bougie et Senteur is also a reed diffuser manufacturer, specializing in private label services. The company prides itself in its fragrance formulas designed for optimal olfactory diffusion, meaning the fragrance from its diffusers lasts longer than others on the market.
This manufacturer integrates the best technology and traditional methods in all its fragrance products.
Clients can use their own scent or choose one created by the company’s perfumers. There is also a wide choice of bottles, finishes, and packaging.
Bougie et Senteur offers a wide selection of bottles, all customizable and made from 20% to 30% recycled glass. The company can customize bottles and packaging with personalized labeling, silk screen printing, or hot stamping.
Although established in Grasse, Bougie et Senteur opened a showroom in Paris, on the famous avenue des Champs Élysées in 2008. From there, the company has grown to serve all of France, its territories, and international markets.

Cerería Molla
Based: Valencia, Spain
Founded in: 1899
This is not a new kid on the block; Cerería Molla is an old hand at creating captivating fragrances. Cerería Molla is a family-owned company that has been in operation for more than a century. The company manufactures candles, reed diffusers, and other home fragrance products for brands, companies, projects, gifts, and events.
Cerería Molla is in the unique position that it can create a range of unusual aromas, capable of evoking emotional reactions. This is possible because it has always created fragrances made with natural ingredients from its own land, using the original recipes that have been passed down from generation to generation.
Cerería Molla sells wholesale reed diffusers and also offers personalization services. The size, color, shape, and packaging can be customized to suit clients preferences.

Cocodor
Based: Yongin-si, South Korea
Founded: 2002
Cocodor is a leading Candle and Diffuser company in Korea that specializes in manufacturing diffusers using natural ingredients. Experience and deep knowledge of fragrance creation allow Cocodor to create optimal fragrance blends for its products.
The company has fully equipped facilities on 1.6 acres of land, enabling it to develop and manufacture high-quality products at scale and for reasonable prices. Cocodor offers both OEM and ODM services.
The diffusers use fragrances inspired by flowers like rose, jasmine, and cherry blossom. Cocodor products are exported to the US, Canada, and Mexico.
Social responsibility is a central mission of Cocodor. The company supports projects in Africa and provides work for the homeless, and seniors. It sponsors volunteer work for the Make-A-Wish Foundation.

Light 4 Life
Based: City of Inglewood, USA
Founded: 1946
Light 4 Life is not your regular reed diffuser manufacturer. This manufacturing house produces fragrance products like candles and reed diffusers through a partnership with the Exceptional Children’s Foundation and the City of Inglewood. Light 4 Life employs individuals with intellectual disabilities, experiencing homelessness, and recently released from prison.
Light 4 Life offers private label services to help bring original brands and products to the market. The company helps with market research, graphic design, fragrance target submission, packaging design, and glass decoration.
Ethical sourcing and sustainability are important aspects of the private label process. The company guarantees the products they create meet the highest quality standards and are sustainably produced.

Your Name Candles
Based: USA, Florida
Founded in: 1996
Your Name Candles describes itself as the expert in private label and custom candle branding. The company helps clients promote their business through fragrance, emphasizing that it’s an excellent way to create loyalty and brand awareness.
Their fragrance products include candles and reed diffusers.
At Your Name Candles, the clients make all the big decisions: choosing the scent, the packaging, and the name of the scent, which ideally should be the business brand name. As the company’s slogan goes: You are the brand, so be the brand!

Aroma360
Based: Miami, Florida
Founded: 2013
Aroma360 is a scent marketing and branding company that specializes in high-quality essential oil-based scenting solutions for individuals and businesses globally.
Aroma360® distinguishes itself from other fragrance houses by applying the principles of Aromachology, which is the scientific study of how smells affect human emotions, behavior, and well-being. The company follows the principles of Aromachology to create scents that evoke specific emotions and encourage desirable behaviors.
Aroma360 is a full-service scent company that allows clients to develop their own private-label reed diffuser range. The company guides clients from concept and development to strategic implementation while delivering exceptional services.
The manufacturer provides marketing services for small and start-up businesses and offers specialized scent branding services. Aroma360 has clients in 22 countries and has designed over 90 signature scents for clients like Lexus, Marriott, Four Seasons, and Ferrari.

Scent by SIX
Based: Singapore
Founded: 2016
Scent by SIX specializes in ambient scenting, using advanced diffusion technology and reed diffusers to evenly disperse fragrances into space and, subtly enhance the environment and influence visitor behavior.
Scent by SIX believes the continuous release of scent creates an inviting atmosphere. The company’s name refers to our sixth sense, which speaks to us in ways that no humans can. Scent by Six’s vision is: “Every Mood Lifted”.
Scent by Six has a broad selection of fragrances, including Signature Retail scents and a range of scents curated from the company’s Scent Library. Their range of reed diffusers includes products designed for different-sized spaces and budget requirements.
Always looking for novel, eco-friendly ingredients, this reed diffuser manufacturer chooses sustainably sourced materials to create perfumes and scents for their diffuser products.
Scent by SIX offers private label OEM services, creating a bespoke scent, artisanal collections, and wedding or corporate gifts, for retail or for special events.

M&SENTE
Based: Suzhou, China
Founded: 2015
M&SENTE is a luxury reed diffuser wholesaler, specializing in fragrance reed diffusers, and aroma reed diffusers. The company also manufactures other home fragrance products, such as scented candles, and room sprays.
M&SENTE reed diffusers are crafted to combine elegance with functionality, creating a serene and inviting atmosphere for any space. Each diffuser is made with eco-friendly materials and premium-quality fragrances to ensure a long-lasting, natural scent experience.
M&SENTE has a strong R&D team and provides OEM and ODM services. With a yearly production capacity of more than 50 million, the manufacturer sells its reed diffusers wholesale to clients globally. All products are produced and tested on the premises using advanced equipment to ensure quality. The company guarantees exceptional products that provide a subtle and continuous aroma at competitive prices.

Trends in the Reed Fragrance Diffusers Market
The global reed fragrance diffusers market was valued at $6.63 billion in 2023 and is expected to grow at a CAGR of 5.2% from 2024 to 2032 to end up at a market value of $10.46 billion by 2032. The reed fragrance diffuser market is expected to be driven by increased demand and use in residential and commercial locations such as offices, hotels, households, and restaurants.
As the demand for reed diffusers continues to grow, several trends are developing. Let’s explore these trends and how they are affecting different stakeholders.
- E-Commerce Is Creating Opportunities for Distributors – The growth of e-commerce is expected to increase prospects for distributors in the reed diffuser industry, with some manufacturers and distributors already concentrating their efforts on e-commerce platforms.
- Importance of Indoor Air Quality – Growing consumer awareness of indoor air quality and the benefits of aromatherapy are fueling demand, which can be observed in the number of households, spas, hotels, and offices using these products.
- Increased Demand for Natural Options – Consumer preference for chemical-free fragrances is causing manufacturers to develop natural, essential oil-based diffusers.
- Customization Demands – The general trend of customization and personalization has infiltrated the reed fragrance diffusers market. Manufacturers are producing different-shaped bottles, packaging options, fragrance options, and different reed types.
- Aesthetics Are Important – Consumers regard reed diffusers as high-end products that must look appealing and enhance the interior decoration of a space. Manufacturers caught onto this requirement early and are creating stunning reed diffusers for homeowners, hotels, spas, and restaurants.
- Eco-Friendly Packaging – Customers are demanding eco-friendly packaging. Top reed diffuser suppliers are targeting sustainable packaging and natural materials to attract customers.
How to Find Reliable Reed Diffuser Suppliers
There are many sources online for finding reliable reed diffuser suppliers. Online marketplaces like Alibaba.com, Made-in-China.com, and GlobalSources.com have extensive directories of Chinese suppliers.
You can also try the TradeKey platform. TradeKey is an international B2B marketplace that promotes global trade. The platform features a comprehensive list of fragrance diffuser manufacturers from multiple countries.
There are several trade shows and expos where reed diffuser manufacturers showcase their products and where you can connect with suppliers personally. These include:
- Ambiente Frankfurt is an annual trade fair for consumer goods, featuring exhibitors in home decor, fragrances, and reed diffusers.
- Spring Fair is a major wholesale marketplace for home, gift, and fashion, including luxury reed diffusers that takes place in Birmingham, UK every year.
- Maison&Obje is an international trade fair dedicated to lifestyle fashions and trends, with a section for home fragrances and reed diffusers. It takes place in Paris, France annually.
- Candles & Home Fragrance Session held annually in Dallas, Texas, connects retailers with suppliers in the candles and home fragrance categories, including reed diffusers.
- Autumn Fair Birmingham is an annual trade show featuring beauty and well-being products, including reed diffusers and home scents.
Conclusion
The growing focus on wellness and elegant home décor has given rise to the growth of the global market for reed diffusers. All the reed diffuser manufacturers mentioned above are producing outstanding interior fragrance products, combining manufacturing and scent formulation experiences with excellent design capabilities. Their private label services and tailored solutions help businesses create bespoke products that consumers love.
Source of Beauty stands out among these. We manufacture high-quality, essential oil-based reed diffusers for businesses. Our products offer a natural, flame-free fragrance solution with customizable scents, packaging, and bottles. SOB provides flexible manufacturing and wholesale services, helping businesses expand their aromatherapy product lines affordably.
Take advantage of SOB’s outstanding services for businesses selling reed diffusers. Partner with us today and boost your product line with premium reed diffusers—request a quote now!