Private label consumer goods are performing better than branded products. This trend also applies to the global fragrance market. Consumers are finding that private label brands are just as good, if not better than the national brands they have become accustomed to.
This trend is an enormous opportunity for perfume manufacturers on the one hand, and resellers, brands, and entrepreneurs on the other hand, to get a slice of the $40 billion perfume market pie.
Private brands allow businesses to create tailored product lines that reflect their company’s values and vision.
This article introduces some of the world’s leading private label manufacturers and how they operate to benefit individuals, retailers, brands, and entrepreneurs.
1. Source of Beauty (SOB)
Sitz in: Yiwu, Zhejiang, China
Gegründet in: 1996
Sources of Beauty (SOB) is a large-scale perfume manufacturer, specializing in custom perfume creation for brands, entrepreneurs, and retailers. Our private label manufacturing services begin with ideation and go on to scent formulation, exclusive packaging design, labeling, and distribution to 90+ countries.
We source raw materials from the world’s top fragrance suppliers and use only food-grade corn alcohol in our formulations, which form the basis for long-lasting pure-smelling perfumes.
Our customers can request a specific scent profile, choose from SOB’s curated formulas, or have a scent purpose-made for them by our expert perfumers. Our wholesale perfume products come in customized perfume bottles and professionally designed packaging that catered to specific needs of our business partners.
With comprehensive fragrance manufacturing chain and large scale facilities, SOB is reputed as one of the most reliable private label perfume supplier who is capable of producing large quantities of high-quality custom fragrance products in the world.
Weitere Informationen: Wie wird Parfüm in einer modernen Fabrik hergestellt?
2. Prive Label
Based: Dallas, Texas
Founded: 2019
Privé Label is a well-known perfume manufacturer, serving some of the world’s most prominent perfume houses, celebrities, iconic fashion brands, rising entrepreneurs, and small business start-ups looking to launch their own fragrance.
Privé Label provides a complete turnkey solution for private label perfume development. The company offers expert fragrance design and formulation, creating a niche perfume line that perfectly suits a brand.
The service includes production, filling, bottle, and packaging design underlined by comprehensive support.
This is what the process entails:
- The master perfumer interprets the client’s vision and tweaks it with the input of the client until it’s perfect for the purpose.
- The perfume is given around 45 days to macerate (cure).
- The client selects a bottle, labels, and cap.
- Privé Label artists interpret the client’s vision for the packaging.
- The fragrance is bottled, sealed, labeled, packaged and shipped.
The client can customize every aspect of the product. The entire process of launching a perfume line takes 3-5 months.
3. Royal Aroma
Sitz in: New York
Gegründet in: 2011
Royal Aroma is a market leader in fragrance formulation and discovery. Royal Aroma creates exceptional fragrances for established and upcoming brands. Their natural and designer fragrances find purpose in perfumes, soaps and lotions, hair care products, candles, and other home products.
Armed with state-of-the-art technologies and some of the world’s best-known fragrance artists, Royal Aroma is in a position to create any fragrance a client can envision. Royal Aroma helps brands and retailers who need a manufacturing partner for their existing fragrance as well as entrepreneurs starting from scratch.
The path to a private label perfume unfolds as follows;
- Capturing the client’s vision – Royal Aroma experts help brands or entrepreneurs refine their vision, complete with the individual notes you list or the fragrant picture presented, and create a brief to describe the dream scent.
- Formulation – Using the brief, the Royal Aroma master perfumer creates an original fragrance. Feedback from the client guides the subsequent adjustments until the desired effect is produced.
- Production – the final step is production, filling, and packaging, complete with your company name and logo.
4. Galimard
Sitz in: Grasse, Frankreich
Founded: in 1747
Grasse is the center of the French perfume industry and is known as the world’s perfume capital. Galimard, a family-owned business, has royal roots that date back to the court of King Louis XV the Beloved when the perfumery created and supplied perfumes for King Louis XV.
Galimard’s perfumers have centuries of perfume history and knowledge at their disposal that enable them to create unique fragrances from scratch. Their private label department leverages this vast experience to help brands in all the stages of their perfume development.
The process starts with the creative interpretation of the scent’s spirit. Then, the formula is created and tested in collaboration with the in-house team of perfumers. Once the formula is approved, the process continues to the perfume: production, maceration, glazing, and filtering.
The result is a perfume in the concentration of your choice, in bulk or ready-made packages personalized with your brand. As a special touch, the label “made in France” is attached to the scent created for your brand. Delivery is worldwide.
5. K Luxury Fragrances
Sitz in: Richardson, Texas
Gegründet in: 2006
K Luxury Fragrances is a private label perfume manufacturer operating as a turnkey perfume agency. K Luxury partners with renowned beauty brands and start-ups, facilitating a streamlined process from design conceptualization to product delivery.
The process:
- Design – the creative team generates a series of concepts aligned with a client’s vision and budget. Clients can revise the suggestions until they approve the final product design.
- Prototyping – when the design and budget have been approved a sample is created, and more adjustments are made.
- Fragrance development – K Luxury’s designer fragrance houses create a collection of unique fragrances for the client to choose from.
- Production & delivery – when the design and fragrance are approved, production goes ahead. They can produce 10,000 bottles a day or a minimum of 1,000 bottles.
The process from conceptualization to delivery takes 8 months. If stock custom molds and components are used the process is only 2-5 months. K Luxury Fragrances supports brands and entrepreneurs with growth strategies, financial modeling, global sourcing, and logistics to help them succeed.
6. Auria
Sitz in: Barcelona, Spanien
Gegründet in: 2008
Auria Perfumes is a Spanish full-service perfume & cosmetics factory that creates perfumery collections for retail chains and leading brands.
Àuria Perfumes has been creating perfumes for third parties for 14 years. Aria Perfumes offers a full-service system for the design and manufacture of perfumes and cosmetics, from defining brand values, selecting the most relevant market trends, choosing the ingredients, crafting the scent, and designing the bottle and packaging. All safety and regulatory testing is also taken care of.
Clients of all sizes and profiles, from large retail chains to international celebrities, benefit from the company’s expertise and extensive resources, including a production plant, facilities of more than 10,200 sqm, and a production capacity of 30 million units per year.
7. MAYbe Cosmetics
Sitz in: Karmelowa, Poland
Founded: More than 20 years in business
MAYbe Cosmetics produces perfumes and fragrance waters. The ingredients that make up the essence of their products are sourced from reliable suppliers in Poland, Germany, and France.
The MAYbe Cosmetics custom perfume department assists customers with creating their own branded perfume. The process starts with the fragrance concept and choosing the perfect fragrance notes. The graphic design department creates a logo in line with the latest trends. As a manufacturer with over 20 years of experience and the latest technology and laboratory controls, customers are assured of the highest quality scents.
8. M.L.G.
Sitz in: Bologna, Italy
Gegründet in: More than 50 years in business
M.L.G. is a market leader in creating custom-made niche & premium perfumes in Italy. They manufacture custom fragrances for celebrities, fashion designers, retailers, luxury hotels, resorts, yachts, decorators, and private clients who want to create their own fragrance.
M.L.G. offers a turnkey service for perfume manufacturing that guides clients through the process of crafting the fragrance that best represents their product or service. The team consists of the project manager, packaging designer, and master perfumer.
M.L.G. has a fully equipped production site with state-of-the-art machinery to ensure full control of our custom-made manufacturing process.
Clients can also decide to use only part of the part of the fragrance creation service, such as bottling and labeling.
9. The Arthes Group
Sitz in: Grasse, Frankreich
Gegründet in: 1978
The Arthes Group is one of the French leaders in perfumes and cosmetics in mass retail and distribution. In addition to its own perfume brands, the Arthes Group specializes in new inclusive brand development through its dedicated private label division.
This private label perfume manufacturer’s turnkey solution offers everything clients need to launch a new product on the global fragrance market:
- Personalized support from a project manager dedicated to each client
- Tailor-made products, according to a brief
- A component sourcing
- A research laboratory to develop new formulas
- Graphic design, packaging, and communication media
- Specialized international distribution
The Arthes Group operates in 120 countries in Europe, Asia, America, Oceania, Africa, and the Middle East. Communication happens in French, English, Spanish, German, Chinese, and Arabic.
10. Heni
Sitz in: Istanbul, Turkey
Gegründet in: 2012
Heni is a family-owned business cosmetics and detergent company that has established itself as a manufacturer of high-quality products that keep pace with the latest innovations in product development.
Heni manufactures body, hair, and skincare products produced under the BeauFa brand, detergents under the TidyHill brand, and perfumes under the Scentora brand. Their customers range from local brands to celebrities and online shops.
Heni offers custom perfume services for companies that own a brand but do not have production facilities. The service includes perfume development and packaging. Customers can benefit from low minimum orders by choosing standard products.
The company sells wholesale Private Label-Parfüms and exports perfumes to 25 countries. Turkey has proven itself in the cosmetics industry, luring global customers with quality products at affordable prices.
Abschluss
Private label brands are on the rise, especially in the beauty and fragrance industries. Consumers are increasingly favoring these personalized, high-quality alternatives over traditional brands. This growing trend presents a significant opportunity for businesses to create unique products that resonate with their target audience and stand out in a crowded market.
Private label perfume manufacturers, such as Royal Aroma, Galimard, Privé Label, and Source of Beauty, are at the forefront of this movement. These companies combine expertise, innovation, and advanced technology to craft bespoke fragrances that help private label perfume brands establish a distinctive identity. By offering tailored solutions, they empower businesses to meet the evolving demands of their customers.
Among these manufacturers, Source of Beauty stands out as a trusted partner for custom perfume development. With a deep understanding of brand identity and market trends, Source of Beauty offers a comprehensive service, from scent formulation to packaging design. By collaborating with the most professional perfumers and and qualified raw material suppliers, we deliver products that perfectly align with your brand’s vision.
If you’re ready to start your own perfume business with a signature fragrance that captures your brand’s essence, Source of Beauty is here to help. Start your journey today and create a private label perfume line that captivates your audience and sets your brand apart.
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